Type 1 Fall 2017

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Week 4 HW

READ

Toolspace by Jan MIddendorp
http://letterror.com/writing/toolspace/

 

WATCH

3 Revival Case Studies:
The first three videos below show the process behind some notable type revivals. The reason for going back to the original source is because as technology changes, things get lost in translation. Studying the original material allows the designer to write a more complete history of how a particular typeface evolved and how it can improve. The teams behind each case study, not only seek to uncover the intentions behind the designs but also to expand on it and make it useful for the needs of contemporary typography.

These two definitions from John Downer's essay Call It What It Is help shed a light on the fact a revival is oftentimes also a homage, and good revivals aim to improve and not merely copy.

Revivals/Recuttings/Reclamations
Closely based on historical models (metal type, hand-cut punches, etc.) for commercial or noncommercial purposes, with the right amount of historic preservation and sensitivity to the virtues of the original being kept in focus-all with a solid grounding in type scholarship behind the effort, too.

Homages/Tributes/Paeans
Loosely based on historical styles and/or specific models, usually with admiration and respect for the obvious merits of the antecedents - but with more artistic freedom to deviate from the originals and to add personal touches; taking liberties normally not taken with straight revivals.
 

Introducing Johnston100 by Monotype
http://www.monotype.com/resources/case-studies/introducing-johnston100-the-language-of-london

 

Neue Kabel: reshaping a lost classic by Monotype
http://www.monotype.com/blog/font-stories/neue-kabel-reshaping-a-lost-classic/

 

Goudy & Syracuse: The Tale of a Typeface Found by Pentagram

 

Tobias Frere-Jones: Break Things Deliberately

 

CHECK OUT

In case you're missing letters to complete the assignment, please check out the online archived material. It's not high-res but it will give you an idea of what the missing letters look like.

Team Caslon
ATF Type Catalog 1912, p. 349.
https://archive.org/details/americanspecimen00amerrich

Team Bodoni
ATF Type Catalog 1934, p. 22.
https://archive.org/details/ATFBookOfAmericanTypes1934

 


REVIVAL FILES

Revival Project Source Files inside the Revival folder on the Shared Drive

Revival Project Template Files inside the Revival folder on the Shared Drive
 

 

DO

Download the either the Bodoni_Words_Template.ai or Caslon_Words_Template.ai.  and complete the missing letters from either Caslon or Bodoni using the source specimen and typeset:

Line 1: Regulated
Line 2: Bodoni
Line 3: Bold

or 

Line 1: Distinctly
Line 2: Caslon
Line 3: Heavy

Save the file as:

  • YourName_RegulatedBodoniBold.pdf
  • YourName_DistinctlyCaslonHeavy.pdf

Download the Bodoni_Words_Template.ai or Caslon_Words_Template.ai.  again and complete the missing letters that make up your full name. Typeset the following:

Line 1: Your First Name & Middle Name (if appiclable)
Line 2: Last Name
Line 3: Typography I

Save the file as:

  • YourName_NameTagBodoniBold.pdf
  • YourName_NameTagCaslonHeavy.pdf

Complete the Revival Worksheet Typography1Fall2017-Revival&Lettering-Template.indd located inside the Template Files in the Shared Drive and save it as:

  • YourName_BodoniBoldRevival&Lettering.pdf
  • YourName_CaslonHeavyRevival&Lettering.pdf

Write a brief paragraph answering these questions and post as a comment on the blog.

  1. By now, you've most likely developed feelings and opinions towards Caslon or Bodoni. What are they?
  2. How does it feel seeing you name set on your own digital letterforms? What would you change (weight, width, contrast, etc) to make it feel more personal? Why?
  3. What's your favorite feature (typographic detail) of Caslon or Bodoni? Why?
  4. What was the most difficult aspect of this revival assignment and how did you make it through?

Continue revising your lettering piece, last opportunity for feedback is on 10/6.
 

BRING NEXT CLASS 10/6

Email me and bring printed copies of:

  1. YourName_RegulatedBodoniBold.pdf or YourName_DistinctlyCaslonHeavy.pdf
  2. YourName_NameTagBodoniBold.pdf or YourName_NameTagCaslonHeavy.pdf
  3. YourName_BodoniBoldRevival&Lettering.pdf or YourName_CaslonHeavyBodoniBoldRevival&Lettering.pdf