Type 1 Fall 2019

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Week 6 HW


Presentation Document Setup

  1. Open InDesign & hit Cmd+N to create a new document

  2. Intent = Web

  3. Units = Pixels

  4. Width = 1920

  5. Height = 1080

  6. Orientation = Landscape

  7. Uncheck Facing Pages

  8. No. of Pages = 1

  9. Column Number = 12, Gutter = 12px

  10. Margins = . 5in or 36px (top, bottom, left, and right)

  11. Bleed = 0px (top, bottom, left, and right)

  12. Hit Create

Baseline Grid

  1. Hit Cmd+K to access the Preference window and go to the Grids tab.

  2. Color = Light Gray

  3. Start = 0px

  4. Relative to: Top of Page

  5. increment = 12pt

  6. View Threshold = 5%

  7. Hit Ok

  8. Go to the View Menu, select Grids & Guides, then select Show Baseline Grid

Units & Increments

  1. Hit Cmd+K to access the Preference window and go to the Units and Increments tab.

  2. Kerning/Tracking = 2/1000em

Creating Rows on Master Page

  1. Double click on the Master Page

  2. Go to the Layout Menu and select Ruler Guides… and change the color to Red

  3. Go to the Layout Menu and select Create Guides.. and check the preview box.

  4. Rows Number = 5

  5. Gutter = 12px

  6. Options: Fit Guides to: Margins

  7. Check Remove Existing Ruler Guides

  8. Hit Ok

  9. Exit master page by double clicking on page 1

Text Frame Options

  1. Hit Cmd+B and on the Baseline Option tab set the Offset to Leading

  2. Hit Ok

Avant Garde Magazine Dimensions

  1. Select the Rectangle Frame Tool (F) and click anywhere on the page.

  2. For a cover or a single page, input the following dimensions:

    • Width = 10.875 in or 783 px

    • Height = 11.1875 in or 805.5 px

    • Hit Ok

    • Hit Cmd+D and place any single page of the magazine from Avant Garde JPEGs

    • Go to the Object Menu > Fitting > Fit Content Proportionally or Option+Shift+Cmd+E

  3. For a spread, input the following dimensions:

    • Width = 21.75 in or 1566 px

    • Height = 11.1875 in or 805.5 px

    • Hit Ok

    • Hit Cmd+D and place any single page of the magazine from Avant Garde JPEGs

    • Go to the Object Menu > Fitting > Fit Content Proportionally or Option+Shift+Cmd+E


Thinking with Type: Grids

The Vignelli Canon Pg 40-52

Grid Systems in Graphic Design by Josef Muller-Brockmann Pg. 9-13


Flat File Issue N°3 — Gerstner's Capital

Typographische Monatsblätter (Research Archive) by Louise Paradis

Typographische Monatsblätter 1980, Issue 4 Cover design by  Christian Mengelt



Massimo Vignelli Makes Books

Massimo Vignelli discusses his approach to book design in a video produced for Mohawk's "What Will You Make Today?" campaign. Video design by Michael Bierut/Pentagram.

Bembo's Zoo


Paula Scher by Hillman Curtis


Display Type

  1. Tighter, precise spacing designed to enhance the visual impact of a keyword or a headline.

  2. Typographers, typically, manually adjust the kerning and/or tracking to find best fit.

  3. Typographic features and details are designed to produce eccentric, ornamental, and punchier designs.

  4. The design features visibly sharp and well-defined forms.

  5. Uniqueness, expressiveness, and impact are more important than readability and legibility.

  6. Designed to work best from ~14pt and up.

Text Type

  1. Looser, fine-tuned spacing designed to improve the readability and legibility of extended passages of body text.

  2. Kerning should be left untouched. Typographers, typically, adjust only the tracking to find best fit.

  3. Typographic features and details are designed to produce even texture, rhythm, and sometimes, economy.

  4. The design visible features are restrained and focus on functionality. This is often achieved through distinct open forms that reduce ambiguity and increase legibility and readability.

  5. Readability and legibility are more important than uniqueness, expressiveness, and impact.

  6. Designed to work best from ~14 pt and below.

OPTICAL SIZES CASE SUDIES — Walbaum and Helvetica Now

Optical sizes are size specific adjustments to type design.

WALBAUM by Monotype

Meet Walbaum, a restored modern serif font that exudes elegance by Monotype

What Would Justus Do? The graceful restoration of a 200-year-old serif typeface shows the problem with digital fonts by Anne Quito


What is optical sizing and how can it help your brand? by Monotype

From Neue to Now: How Helvetica evolved for the 21st century by Monotype


Size-specific adjustments to type designs by Just Another Foundry

Tencent Sans by Monotype

Benton Modern by Webtype

Selecting Typefaces for Body Text by Tim Brown

Inside the fonts: optical sizes by Bald Condesed

Commercial Classics by Commercial Type (Display and Text Typefaces)

FutureFonts (Display Typefaces)


Practical Typography by Matthew Butterick

Typekit Practice by Adobe

Professional Web Typography by Donny Truong

Google Fonts

Google Design


Deconstructing Avant Garde

For the following two weeks we’ll be exploring typographic grids, layouts, and typefaces through the deconstructions and examination of the legendary magazine Avant Garde.

Research Instructions

  • Grid

    • Study the grid system of the magazine by analyzing one volume of your choice in both print and digital form.

    • Extract the layout specifications and using InDesign, recreate the various layout templates used throughout the magazine.

    • Answer the following questions:

      • What kind of grid system does the magazine use?

      • How many different layouts does magazine use? What are they?

      • Are there patterns in the way they switch from one layout to another?

      • Do you have a favorite layout? why?

  • Display Type

    • Study the use of display typography in the magazine by identifying and isolating all instance of their use.

    • Sort all the instances into relevant categories including: lettering, sans serif, serif, script, etc.

    • Choose your favorite instance of display typography and identity the typographic details that make it a piece of display typography.

    • Answer the following questions:

      • How many instances of display typography can be found in the magazine?

      • What are the various categories you were able to sort the instances in?

      • Which one was your favorite instance of display typography? Why? What are the typographic qualities that make it a piece of display typography?

  • Text Type

    • Study the use of text typography in the magazine by choosing an article and analyzing the use of typeface(s), type styles, type weights, drop-caps, small-caps, line-spacing, paragraph spacing, indentation, hyphenation, ragging, justification, tracking, widows, orphans, special characters, etc.

    • Choose a spread, isolate the body copy, and indicate the uses of the typographic decisions mentioned above.

    • Answer the following questions:

      • How many typefaces does the article use? How many fonts? Which weights and styles?

      • How does the typographer handle line-spacing and paragraph spacing?

      • How does the typographer handle the length of the lines of text?

      • Are there any widows or orphans present in the typography?

      • Are there any uses of special or obscure characters? If so, can you explain their use based on the context and typography of the article?

  • Presentation

    • Gather all your research (observations and writings) and make a presentation about the grid system, display, and text typography of your magazine.

    • Use the checklist below to build your presentation.

    • The presentation should answer the questions posed above.

    • The presentation should be about 5 mins with 5 mins for Q&A.

Presentation Slides Checklist

  • Cover: design a cover for your presentation based on your research

  • Magazine grid system

  • Magazine layouts

  • Magazine layout patterns

  • Favorite layout

  • Uses of display typography

  • Display typography categories

  • Favorite use of display typography

  • Anatomy of display typography

  • Isolated text typography

  • Overview of typefaces/styles/weights/ used in the article

  • Overview of line and paragraph spacing

  • Use of ragging, justification, and/or hyphenation

  • Any widows or orphans

  • Special Characters


  • October 11: Research Class Presentation

  • October 17: Research Booklet Class Presentation


Mindy Seu

Avant Garde

Avant Garde JPEGs


Work on the Avant Garde Research Project and email me a pdf of your presentation named as:

  • YourName_AvantGarde-VolumeX_2019-10-04.pdf

Consolidate your answers to the research questions on the Research Instructions above and post your writing as a comment on the blog.


  1. Email me a pdf of your presentation before class.

  2. Post your writings on the comments section and be ready to present at the beginning of next class.