All the information from your in-class research is required. You are welcomed to revise and expand your research during the week.
For all other content, you're free to use any piece of literature that is under a Creative Commons license. Make sure to check out Project Gutenberg and other links on the Resources section of this blog entry.
Week 8 (in-class): First draft of the type specimen. Use content that you submitted on the Research form and the word "Hamburgefontsiv" set on your typeface in every weight and style in which it is available.
Week 9: three 8-page versions of your type specimen (formal, graphic, and experimental).
Week 10: one 16-page version of your type specimen and three specimen sheets.
Week 11: Revised and final version of your 16-page type specimen with three specimen sheets.
This assignment was adapted from Thinking with Type by Ellen Lupton
KAWAK by Javier Viramontes
ROBINSON by Greg Gazdowicz
DUE NEXT WEEK
Bring 3 printed and assembled Type Specimens — 8 pages each.
Version 1 — Function
This version focuses on function over form. Make a type specimen that shows the typeface's formal qualities. Establishing a concise grid, a clear hierarchy, a balanced layout, a clarity of intention will make this design successful. In order to get you in the right mindset, think of this: you're trying to sell this typeface to a person who is looking for performance. This person is the Creative Director of a small publishing company. This person has a refined visual taste and design experience, so you're trying to show her that this typeface will work for all of their typesetting needs—from large headlines to small paragraphs of text.
Version 2 — Form
This version focuses on form over function. Make a type specimen that shows the typeface's more graphic qualities. All of the tip for success from version 1 apply to this version as well. In order to get you in the right mindset, think of this: you're trying to sell this typeface to a person who is looking for something unique that also performs. This person is the Senior Designer of a small publishing company. This person will be working directly with the typeface everyday. He is looking for something that is not only a workhorse but can also shine on a cover. Showing that the typeface is versatile but also has charm—loud and quiet moments—will make this type specimen successful.
Version 3 — Experimental
This version focuses on personal expression. Make a type specimen that shows your taste as a designer. All of the tip for success from version 1 and 2 apply to this. In order to get you in the right mindset, think of this: The Creative Director and Senior Designer are almost sold on the typeface. However, they still want to see how far the typeface can be pushed (graphically speaking) before it stops working. Your task is to show them how you personally see this typeface being used.
Answer the following questions: