Type 1 Spring 2019

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Week 4 HW

READ

Toolspace by Jan MIddendorp
http://letterror.com/writing/toolspace/

Spacing by James Edmonson
https://ohnotype.co/blog/spacing

WATCH

4 Revival Case Studies:
The four videos below show the process behind some notable type revivals. The reason for going back to the original source is because as technology changes, things get lost in translation. Studying the original material allows the designer to write a more complete history of how a particular typeface evolved and how it can improve. The teams behind each case study, not only seek to uncover the intentions behind the designs but also to expand on it and make it useful for the needs of contemporary typography.

These two definitions from John Downer's essay Call It What It Is help shed a light on the fact a revival is oftentimes also a homage, and good revivals aim to improve and not merely copy.

Revivals/Recuttings/Reclamations
Closely based on historical models (metal type, hand-cut punches, etc.) for commercial or noncommercial purposes, with the right amount of historic preservation and sensitivity to the virtues of the original being kept in focus-all with a solid grounding in type scholarship behind the effort, too.

Homages/Tributes/Paeans
Loosely based on historical styles and/or specific models, usually with admiration and respect for the obvious merits of the antecedents - but with more artistic freedom to deviate from the originals and to add personal touches; taking liberties normally not taken with straight revivals.
 

Introducing Johnston100 by Monotype
http://www.monotype.com/resources/case-studies/introducing-johnston100-the-language-of-london

 

 

Goudy & Syracuse: The Tale of a Typeface Found by Pentagram

CHECK OUT

In case you're missing letters to complete the assignment, please check out the online archived material. It's not high-res but it will give you an idea of what the missing letters look like.

Team Caslon
ATF Type Catalog 1912, p. 349.
https://archive.org/details/americanspecimen00amerrich

Team Bodoni
ATF Type Catalog 1934, p. 22.
https://archive.org/details/ATFBookOfAmericanTypes1934

 


REVIVAL FILES

Revival Project Source Files inside the Revival folder on the Shared Drive

Revival Project Template Files inside the Revival folder on the Shared Drive
 

 DOWNLOAD

Typography Part A — Bodoni Portfolio Template

Typography Part A — Caslon Portfolio Template

Revival Postcards Template

 

REVIVAL POSTCARDS
The postcards on the Portfolio sample are my own designs and are only there to give you an idea of how much you can do with only a few letters. I expect you to come up with your own designs.

  1. Character Set Composition: Design a composition showing all the letters that you have digitized.

  2. Typography I Composition: Design a composition using the letters that make up the words Typography I.

  3. Majuscule Composition: Design a composition using only an uppercase letter.

  4. Minuscule Composition: Design a composition using only a lowercase letter.

  5. Typographic Detail 1: Design a composition showing off a detail of an uppercase letter.

  6.  Typographic Detail 2: Design a composition showing off a detail of a lowercase letter.

  7. Book Cover 1: Design a book cover using the letters from your revival typeface.

  8. Book Cover 2: Design a book cover using the letters from your revival typeface.

Instructions:

  1. Download the template in the "Download" section.

  2. Design you postcards on each of the Artboards.

  3. Export files as PNGs and make sure to check the box that says Use Artboards

  4. Place the exported pngs on your portfolio


CHECKLIST

  1. Make sure your type is not stretched.

  2. Make sure you answer all the questions.

  3. Make sure your scans are at 300dpi and your work is not accidentally cropped.

  4. Make sure your comments are set in Minion Pro 9/12pt. Your character panel should look like the image below.

____

DO

Download the either the Bodoni_Words_Template.ai or Caslon_Words_Template.ai.  and complete the missing letters from either Caslon or Bodoni using the source specimen and typeset:

Line 1: Regulated
Line 2: Bodoni
Line 3: Bold

or 

Line 1: Distinctly
Line 2: Caslon
Line 3: Heavy

Save the file as:

  • YourName_Regulated_BodoniBold.pdf

  • YourName_Distinctly_CaslonHeavy.pdf

Download the Bodoni_Words_Template.ai or Caslon_Words_Template.ai.  again and complete the missing letters that make up your full name. Typeset the following:

Line 1: Your First Name & Middle Initial (if applicable)
Line 2: Last Name
Line 3: Typography I

Save the file as:

  • YourName_NameTag_BodoniBold.pdf

  • YourName_NameTag_CaslonHeavy.pdf

Write a brief paragraph answering these questions and post as a comment on the blog.

  1. By now, you've most likely developed feelings and opinions towards Caslon or Bodoni. What are they?

  2. How does it feel seeing you name set on your own digital letterforms? What would you change (weight, width, contrast, etc) to make it feel more personal? Why?

  3. What's your favorite feature (typographic detail) of Caslon or Bodoni? Why?

  4. What was the most difficult aspect of this revival assignment and how did you make it through?

Revise your TypeCooker lettering piece according to my comments. After that, please scan and upload it to the Lettering folder on Shared Drive with the following name:

  • YourName_TypeCooker_Easy_003-Translation.jpg

  • YourName_TypeCooker_Easy_003-Expansion.jpg

  • YourName_TypeCooker_Easy_003-Transitional.jpg 

Start Completing your Portfolio

YourName_Typography-PartA_CaslonPortfolio.indd or YourName_Typography-PartA_BodoniPortfolio.indd

To see what the portfolio looks like, check the portfolio sample below:

Typography Part A — Portfolio Sample

BRING NEXT CLASS

Email me and bring printed copies of:

  1. Revised YourName_BodoniBold.pdf YourName_CaslonHeavy.pdf

  2. Revised YourName_BodoniBold_Words.pdf or YourName_CaslonHeavy_Words.pdf

  3. YourName_RegulatedBodoniBold.pdf or YourName_DistinctlyCaslonHeavy.pdf

  4. YourName_NameTagBodoniBold.pdf or YourName_NameTagCaslonHeavy.pdf

  5. The third draft of TypeCooker Exercises

  6. First Draft of Postcards